This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.
Promotion: Communication and Personal Selling

Flashcard
•
Specialty
•
9th - 12th Grade
•
Hard
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1.
FLASHCARD QUESTION
Front
Back
Promotion
2.
FLASHCARD QUESTION
Front
Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.
Back
communication
3.
FLASHCARD QUESTION
Front
The ___________________ begins the communication process by creating the message.
Back
sender
4.
FLASHCARD QUESTION
Front
The __________________ is the subject, emotion, or idea that is being communicated.
Back
message
5.
FLASHCARD QUESTION
Front
When the sender converts an idea into a message that the receiver can understand:
Back
encoding
6.
FLASHCARD QUESTION
Front
This requires the receiver to interpret the transmitted information in order to understand the message.
Back
decoding
7.
FLASHCARD QUESTION
Front
This is the method selected to convey the message.
Back
message channel
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