Unit 4: Marketing

Front

Marketing is defined as:

Back

The process of creating, communicating, and delivering value to customers.

Front

The primary goal of marketing is to: Increase sales, Create customer value, Reduce costs, Expand product lines

Back

Create customer value

Front

Sales Promotion

Back

an additional incentive offered for a limited time to encourage consumers to buy a product.

Front

A local pizza restaurant decides to send flyers and menus to only people within their town, and the next town over. Which type of market segmentation did the pizza restaurant use?

Back

Geographic

Front

Which is the BEST example of demographic market segmentation? Options: Marketing to everyone who lives with 5 miles of a specific zip code., Marketing to pet owners of large dogs who buy large dog breed dog food., Marketing to sports lovers., Marketing to females aged 50-75 who collect retirement checks.

Back

Marketing to females aged 50-75 who collect retirement checks.

Front

A brand is:

Back

A unique identity that distinguishes a company or product from others

Front

What do we need to keep in mind when determining price for our product in our marketing mix?

Back

Pricing strategies and market demand

Front

"Buy One, Get One" is an example of what kind of promotion?

Back

Sales Promotion

Front

A billboard along I-29 featuring Scheels is an example of what kind of promotion?

Back

Advertising

Front

Personal Selling

Back

in-person, face-to-face communication between a seller and a customer.