STRAMA

STRAMA

Assessment

Flashcard

Business

University

Easy

Created by

Karen Macadangdang

Used 2+ times

FREE Resource

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44 questions

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1.

FLASHCARD QUESTION

Front

What is Strategy Formulation?

Back

The process of offering proper direction to a firm, setting long-term goals to exploit strengths and encash opportunities.

2.

FLASHCARD QUESTION

Front

What are the types of Corporate Level Strategy?

Back

1. Portfolio Management

2. Expansion/Growth

3. Retrenchment/Turnaround

4. Stability

5. Combination/Mixed

6. Geographic

7. Competitive

3.

FLASHCARD QUESTION

Front

What is Portfolio Management in Corporate Level Strategy?

Back

Deciding to invest in, hold, harvest, or divest certain business units.

4.

FLASHCARD QUESTION

Front

What is the goal of Expansion/Growth strategy?

Back

To grow and expand the company by exploring new markets, introducing new products, or increasing production capacity.

5.

FLASHCARD QUESTION

Front

What does Retrenchment/Turnaround strategy involve?

Back

Pulling back and consolidating resources to survive difficult times, including cost-cutting and restructuring.

6.

FLASHCARD QUESTION

Front

What is Stability strategy?

Back

Maintaining the status quo and focusing on what the company does well, avoiding risky ventures.

7.

FLASHCARD QUESTION

Front

What is Combination/Mixed strategy?

Back

Using a mix of different strategies to address various parts of the business.

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