Consumer Skills

Front

Which of the following products are most Americans likely to buy after seeing it on social media? Options: Clothes, Cars, Electronics, Home goods

Back

Clothes

Front

Traits teens find important in influencers they follow EXCEPT:

• They are authentic
• They have strong credentials
• They are funny
• They have an attractive style

Back

They have strong credentials

Front

Ways social media impacts teen spending EXCEPT:

Back

Influencers typically encourage consumers to save money rather than spend

Front

Practical strategies to reduce the influence of advertisements (EXCEPT):

• Use a private or incognito browser when shopping
• Unsubscribe from shopping emails
• Pause before making a purchase to evaluate if you actually need it

Back

Avoid using the internet completely

Front

This way of influence claims someone is an expert even if they may not be.

Back

Authority

Front

Which advertising tactic motivates our brains by increasing dopamine levels every time we try our luck?

Back

Gamification

Front

Common dark patterns: Sneak into basket, Privacy Zuckering, Confirmshaming, Leapfrogging. Which is NOT a dark pattern?

Back

Leapfrogging

Front

Strategies of comparison shopping EXCEPT: Reading reviews, Checking competitor prices, Considering the brand reputation, Shopping exclusively online

Back

Shopping exclusively online

Front

Qualities to consider when purchasing a product: The quality of the product, How many of your friends have the product, How long the product will last, The performance of the product. Which is least important?

Back

How many of your friends have the product

Front

When a store agrees to sell their product at a lower price being offered at another retailer, this is called…

Back

Price matching