Social Media Advertising - Ch. 1

Social Media Advertising - Ch. 1

Assessment

Flashcard

Business

8th Grade

Hard

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20 questions

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1.

FLASHCARD QUESTION

Front

What is the primary purpose of analyzing a target audience in social media advertising?

Back

To understand the preferences and behaviors of potential customers

2.

FLASHCARD QUESTION

Front

Which of the following is a key factor in determining a target audience? The age, interests, and location of potential customers, The color scheme of the advertisement, The number of likes on a post, The length of the advertisement

Back

The age, interests, and location of potential customers

3.

FLASHCARD QUESTION

Front

What is the first step in budgeting for social media ads?

Back

Setting a clear advertising goal

4.

FLASHCARD QUESTION

Front

Which of the following is NOT a benefit of creating engaging content for social media ads? Increased audience interaction, Higher conversion rates, Improved brand awareness

Back

Reduced need for customer service

5.

FLASHCARD QUESTION

Front

What is a common characteristic of engaging social media content?

Back

It is visually appealing and relevant to the audience

6.

FLASHCARD QUESTION

Front

Which of the following tools can help in analyzing the target audience on social media? Audience insights tools, Photo editing software, Video streaming platforms, Music editing software

Back

Audience insights tools

7.

FLASHCARD QUESTION

Front

What is a potential consequence of not budgeting properly for social media ads?

Back

Overspending or underspending on ads

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