Social Media Advertising - Ch. 1

Flashcard
•
Business
•
8th Grade
•
Hard
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20 questions
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1.
FLASHCARD QUESTION
Front
What is the primary purpose of analyzing a target audience in social media advertising?
Back
To understand the preferences and behaviors of potential customers
2.
FLASHCARD QUESTION
Front
Which of the following is a key factor in determining a target audience? The age, interests, and location of potential customers, The color scheme of the advertisement, The number of likes on a post, The length of the advertisement
Back
The age, interests, and location of potential customers
3.
FLASHCARD QUESTION
Front
What is the first step in budgeting for social media ads?
Back
Setting a clear advertising goal
4.
FLASHCARD QUESTION
Front
Which of the following is NOT a benefit of creating engaging content for social media ads? Increased audience interaction, Higher conversion rates, Improved brand awareness
Back
Reduced need for customer service
5.
FLASHCARD QUESTION
Front
What is a common characteristic of engaging social media content?
Back
It is visually appealing and relevant to the audience
6.
FLASHCARD QUESTION
Front
Which of the following tools can help in analyzing the target audience on social media? Audience insights tools, Photo editing software, Video streaming platforms, Music editing software
Back
Audience insights tools
7.
FLASHCARD QUESTION
Front
What is a potential consequence of not budgeting properly for social media ads?
Back
Overspending or underspending on ads
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