Understanding Data Types

Front

Collected firsthand

Back

Primary Data

Front

Pre-existing data

Back

Secondary Data

Front

Surveys, interviews

Back

Examples of Primary Data

Front

Books, articles

Back

Examples of Secondary Data

Front

Specific, up-to-date

Back

Advantages of Primary Data

Front

Cost-effective, time-saving

Back

Advantages of Secondary Data

Front

Time-consuming, costly

Back

Disadvantages of Primary Data

Front

May be outdated, less specific

Back

Disadvantages of Secondary Data

Front

Numerical, measurable

Back

Quantitative Data

Front

Descriptive, non-numerical

Back

Qualitative Data