EOPA Review (2)

Front

Define marketing.

Back

The process of promoting, selling, and distributing a product or service.

Front

Which of the following is most related to the marketing concept? Make a profit, Satisfy Customers, Gain market share, Increase sales

Back

Satisfy Customers

Front

Fill in the following blanks to explain how marketing has helped consumers by:
a. Lowering ________ of goods through competition
b. ________ customers about goods and services
c. Offering a ________ ________ of products and services

Back

prices

Front

Obtaining the money needed to start and operate a business is a marketing function known as ____________________.

Back

Finance

Front

When Apple decides to improve features of the IPOD by developing a newer, more up-to-date version, they have conducted the marketing function known as ___________.

Back

Product Development

Front

Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the ____________ marketing function.

Back

Market Research

Front

You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the __________ marketing function.

Back

Customer Service

Front

The marketing function of _____________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

Back

Logistics

Front

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.

Back

Pricing

Front

When Lois, a small business owner, decides to become a sponsor in his local community’s annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the ________ marketing function.

Back

Promotion