Social Media Marketing Flashcard

Front

If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?

Back

Content Marketing

Front

________ is the simulation of human intelligence processes by machines, especially computer systems.

Back

artificial intelligence

Front

Content Marketing is _______________.

Back

The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a target audience.

Front

Social Media sites were first introduced in ____ with Myspace.

Back

2003

Front

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. What is the name of this time period?

Back

dot-com bubble

Front

Which of the following can be a disadvantage of working with an influencer?
Influencer marketing provides little to no return on investment.
The cost of influencer marketing is statistically higher than paid advertising.
Influencers demand lengthy and detailed contracts.
A company's image is tied to the actions of the influencer.

Back

A company's image is tied to the actions of the influencer.

Front

This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.

Back

outbound

Front

True or False: Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content.

Back

False

Front

Social media marketers operate largely under which of the 4 Ps?

Back

promotion

Front

A _______ is a statement or phrase that encourages audience response.

Back

call to action