Mod 6 Flashcard GD

Front

Advertising campaigns carry very little risk for companies, and always make the product more successful.

Back

False

Front

How much money do companies spend on advertising worldwide?

Back

Over half a trillion dollars

Front

Advertising campaigns go through a rigorous process that includes analysis, revision, and what else before being released?

Back

Market Testing

Front

Who is responsible for ensuring that an ad speaks to the target audience and looks good?

Back

Graphic Designer

Front

Who is responsible for deciding what message the ad is meant to send?

Back

Client

Front

What is it called when a marketing concept is executed several different ways while maintaining the same general idea?

Back

Advertising Campaign

Front

What is one example of a highly effective advertising campaign from your reading?

Back

The "Got Milk" campaign

Front

What characteristics of a successful advertising campaign will take a basic marketing concept and turn it into a sensation?

Back

High Flexibility and Impressive Impact

Front

What is it called when graphic designers get outside perspective to give them insight about their creations?

Back

Peer Review

Front

According to the EuWare project overview, competition in the gaming world has led developers to unfair and dishonest practices. Which is an example of dishonest practices that are being used by developers?

Back

Misleading Advertisements