What is personal selling?

Marketing and Promotion Strategies

Flashcard
•
Business
•
10th Grade
•
Hard

Bilqise Bellamy
FREE Resource
Student preview

15 questions
Show all answers
1.
FLASHCARD QUESTION
Front
Back
Personal selling requires that a company employ sales representatives who generate and maintain direct contact with prospects and customers. It is one of the costliest forms of promotion.
2.
FLASHCARD QUESTION
Front
What forms can direct contact take in personal selling?
Back
Direct contact can take the form of personal meetings, telemarketing, email contact, and correspondence.
3.
FLASHCARD QUESTION
Front
When does personal selling typically take place?
Back
Personal selling typically takes place after other promotional activities.
4.
FLASHCARD QUESTION
Front
What is advertising?
Back
Advertising is a form of nonpersonal promotion where companies pay to promote ideas, goods, or services in various media outlets.
5.
FLASHCARD QUESTION
Front
Where can advertising be found?
Back
Advertising can be found in magazines, newspapers, television, websites, social media, gymnasiums, and city buses.
6.
FLASHCARD QUESTION
Front
What is direct marketing?
Back
Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.
7.
FLASHCARD QUESTION
Front
What are the two forms of direct marketing?
Back
The two forms of direct marketing are printed direct mail and electronic direct mail.
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