Media Impact and PSA Lesson Flashcard

Front

What is the purpose of a media message?

Back

To influence the audience's thoughts, feelings, or actions.

Front

What advertising technique uses statistics to prove a product's effectiveness?

Back

Facts and Figures.

Front

What does the term 'Bandwagon' refer to in advertising?

Back

A technique that suggests that everyone is using a product, so you should too.

Front

What is 'Snob Appeal' in advertising?

Back

A technique that suggests that using a product will make you part of an elite group.

Front

What are 'Glittering Generalities' in advertising?

Back

Vague statements that sound good but lack specific information.

Front

What should a Group PSA define?

Back

The problem (the focus of the PSA).

Front

What is the first step in creating a collage for a PSA?

Back

Gathering supplies.

Front

In 1998, how much did U.S. companies spend on advertising?

Back

$200 billion.

Front

Why is it important to consider who made a media message?

Back

To assess the credibility and potential bias of the message.

Front

What does it mean to analyze a media message?

Back

To examine its purpose, audience, and effectiveness.