Mass Media: Persuasive Techniques Review

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What is Mass Media?

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Mass media refers to various means of communication that reach large audiences, including television, radio, newspapers, and the internet.

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What is a PSA?

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A Public Service Announcement (PSA) is a message created to inform or educate the public about an issue, often for social good.

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What are persuasive techniques?

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Persuasive techniques are strategies used in advertising and media to influence people's attitudes, beliefs, or behaviors.

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What is the main purpose of advertising?

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The main purpose of advertising is to persuade consumers to purchase products or services.

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What is an example of a Print advertisement?

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A Print advertisement can be a magazine ad, a flyer, or a billboard.

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What does 'Appeal to Emotions' mean in advertising?

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'Appeal to Emotions' is a persuasive technique that aims to evoke feelings in the audience to influence their decisions.

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What is the Bandwagon effect?

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The Bandwagon effect is a persuasive technique that suggests that one should do something because everyone else is doing it.

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What is Hyperbole in advertising?

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Hyperbole is an exaggerated statement not meant to be taken literally, used to emphasize a point or create a strong impression.

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What does 'Appeal to Plain Folk' mean?

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'Appeal to Plain Folk' is a technique that presents a product as being practical and suitable for the average person.

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What is Digital advertising?

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Digital advertising refers to promotional content delivered through digital channels, such as social media, websites, and email.