4 P's of Marketing - Product

Front

Which factor is NOT part of the adaptable factors of a product? Features, Usage, Consumer safety, Advertising

Back

Advertising

Front

What is a feature in the context of a product?

Back

A distinctive quality of a good or service

Front

What does 'Place' represent in the marketing mix?

Back

The path products take to reach end-users

Front

What is the role of 'Promotion' in the marketing mix?

Back

To represent promotional strategies like advertising and sales.

Front

What is the relationship between quality and price according to the text?

Back

Higher quality often leads to a higher price

Front

What is product length in a product mix?

Back

The total number of products within a company's entire product mix

Front

What does a product mix include?

Back

All the goods and services sold by a business

Front

What is an example of a branding element that supports a strong product mix?

Back

An effective logo and slogan

Front

What does the term "branding at its best" refer to in the context of the text?

Back

A brand becoming synonymous with a specific action

Front

What might be a consequence of adding more products to a product line?

Back

Increased expenses such as manufacturing and distribution costs