Business of Retail - Unit 3

Front

Which is not a component of a marketing plan?

Back

Planogram

Front

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?
- The price of sugar
- The prices that Bill's competitors charge for similar cookies
- The oven temperature Bill uses when he bakes the cookies
- The amount of money that Bill wants to make on each sale

Back

The oven temperature Bill uses when he bakes the cookies

Front

Which of the following is NOT considered a promotional strategy?
Advertising, Publicity, Personal selling, Pricing

Back

Pricing

Front

The promotional approach aimed at specific customers with the goal of getting the customer to take action is called:

Back

Direct marketing

Front

The most influential form of advertising is: Newspaper, Cold calling, Social media, TV

Back

TV

Front

Visual merchandising does the following: Promotes products using magazine advertisements, Creates advertising billboards, Allows customers to make a connection with products, Organizes merchandise in the stockroom

Back

Allows customers to make a connection with products

Front

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do?

Back

Tell your manager

Front

When doing a store walkthrough, you see spilled soda on the floor. What do you do first?

Back

Get a cone or marker and put it near the spill so that no one will walk on it

Front

What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?

Back

Planogram

Front

The FIFO method makes sure that which of the following occurs:
Items with the nearest-term expiration dates are in the front, Items with the nearest-term expiration dates are in the back, Top-selling items are in the front, Top-selling items are in the back

Back

Items with the nearest-term expiration dates are in the front