Advertising Design Main Flashcard

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Can be considered as the process involving the use of a printing press to transfer an image from an image carrier to a substrate, usually paper. Usually used to create large quantities.

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Printing

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Prints on single or individual sheets of paper.

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Sheet-fed Press

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A _____ press Uses a long, Single sheet or ribbon of paper. Web-fed presses are used for longer runs that sheet fed.

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Web-fed

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Is a press operation for completing the job.

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Run

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The oldest method of printing. It requires a raised image. Ink is spread on the raised image, and transferred to paper by direct pressure.

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Relief Printing

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Uses a flexible plastic or synthetic plate with a relief image to print on substrate.

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Flexography

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The four colors of ink used for color printing CMYK: Cyan, Magenta, Yellow, and Black

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Process Colors 

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Imaging systems that take fully paginated digital materials and expose this information to plates without creating film intermediates.

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Computer to plate (CTP)

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In ______, the inked image is first transferred, or offset, from the printing plate to a rubber cylinder or roller, then from roller to substrate.

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Offset Lithography

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Porous Printing Stencil Process, In which an image carrier is attached to a screen and ink is forced through the open mesh areas. ____________ is the most used of the porous printing methods.

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Screen printing