Chapter 9

Front

Conformity

Back

A change in one’s behavior due to the real or imagined influence of other people.

Front

Informational Social Influence

Back

Relying on other people as a source of information to guide our behavior; we conform because we believe that others’ interpretation of an ambiguous situation is correct.

Front

Private Acceptance

Back

Conforming to other people’s behavior out of a genuine belief that what they are doing or saying is right.

Front

Public Compliance

Back

Conforming to other people’s behavior publicly without necessarily believing in what they are doing or saying.

Front

Normative Social Influence

Back

Conforming in order to be liked and accepted by others; leads to public compliance with the group’s beliefs and behaviors but not necessarily private acceptance.

Front

Social Norms

Back

The implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members.

Front

Idiosyncrasy Credits

Back

The tolerance a person earns over time by conforming to group norms; can be used to occasionally deviate from the group without retribution.

Front

Minority Influence

Back

The case where a minority of group members influences the behavior or beliefs of the majority.

Front

Compliance

Back

A change in behavior due to the request of another person.

Front

Obedience

Back

A change in behavior in response to a direct order from an authority figure.