International Strategy

Front

A company that centralizes decision-making and standardizes products across markets is most likely pursuing a:

Back

Global Strategy

Front

In a multidomestic strategy, local managers have _______ over decisions

Back

autonomy

Front

Which company is an example of a multidomestic strategy due to its local customization efforts?

Back

Nestlé

Front

A transnational strategy is best described as:

Back

Balancing global efficiency with local responsiveness

Front

What are the two key dimensions companies consider when formulating international strategies?

Back

Need for Global Integration and Need for Local Responsiveness

Front

A multidomestic strategy has ___ global integration and ___ local responsiveness.

Back

low, high

Front

What is the primary trade-off for companies using a transnational strategy?

Back

Cost efficiency vs. responsiveness

Front

Why might a company choose a global strategy over a transnational one? Options: It wants to maximize brand appeal in diverse cultures, It lacks a centralized leadership team, Innovation through local experimentation, It aims to reduce operational complexity and cut costs

Back

It aims to reduce operational complexity and cut costs