Channel Design

Front

The environment consists of all external uncontrollable factors within which marketing channels exist, they are as follows except one: Sociocultural, Competitive, Political, None of the above

Back

None of the above

Front

The following are engaged in channel design EXCEPT: Producers, Manufacturers, Wholesalers, None of the above

Back

None of the above

Front

The following are examples of channel members EXCEPT: Sales agent, Retailers, None of the above

Back

Consumer

Front

Maria and Jose signed the cooperative arrangements, they are now the

Back

Manufacturer and channel member

Front

Which of the following is considered a type of commission agent or broker? Buying offices, Ordinary salesperson, Receptionist, None of the above

Back

Buying offices

Front

It is an analysis by the manufacturer of marketing objectives and the kinds and levels of support needed from channel members to achieve these objectives. This is the step in developing a comprehensive distribution program.

Back

Third

Front

The last selection process is

Back

Securing the prospective channel members

Front

The objective of this approach is to offer the channel manager a neat way of describing and relating several heuristics about how product characteristics might affect channel structure.

Back

Aspinwall's Approach

Front

Market variables are the most fundamental variables to consider when designing a channel

Back

Distribution

Front

It is a decision involving the development of new marketing channels where none had existed before, or the modification of existing channels.

Back

Channel Design