MARKETING MANAGEMENT

Front

From among the following, identify the factor which does not form part of facilitating function of marketing? Financing, Risk bearing, Packaging, Standardization

Back

Packaging

Front

Holistic marketing does not include: Relationship marketing, Integrated marketing, Internal marketing, Digital marketing, Social responsibility marketing

Back

Digital marketing

Front

Who among the following has propounded the classification of 4P's of marketing? James Culliton, N.H.Borden, Robert Lauterborn, E.J.McCarthy

Back

E.J.McCarthy

Front

Modern concept of marketing starts with:

Back

Consumer research

Front

Subdividing of market into homogeneous subsections of customers is referred to as :

Back

Market segmentation

Front

Which is the pattern of segmentation wherein the firms view each customer as a separate segment?

Back

Customized marketing

Front

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

Back

Niche marketing

Front

Loyalty segmentation forms part of: Demographic segmentation, Behavioural segmentation, Psychographic segmentation, Geographic segmentation

Back

Behavioural segmentation

Front

Marketers segment the market on the basis of personality of consumers. Identify the bases of market segmentation?

Back

Psychographic segmentation

Front

An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?

Back

Multi-segment approach