MARKETING MANAGEMENT

MARKETING MANAGEMENT

Assessment

Flashcard

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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20 questions

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1.

FLASHCARD QUESTION

Front

From among the following, identify the factor which does not form part of facilitating function of marketing? Financing, Risk bearing, Packaging, Standardization

Back

Packaging

2.

FLASHCARD QUESTION

Front

Holistic marketing does not include: Relationship marketing, Integrated marketing, Internal marketing, Digital marketing, Social responsibility marketing

Back

Digital marketing

3.

FLASHCARD QUESTION

Front

Who among the following has propounded the classification of 4P's of marketing? James Culliton, N.H.Borden, Robert Lauterborn, E.J.McCarthy

Back

E.J.McCarthy

4.

FLASHCARD QUESTION

Front

Modern concept of marketing starts with:

Back

Consumer research

5.

FLASHCARD QUESTION

Front

Subdividing of market into homogeneous subsections of customers is referred to as :

Back

Market segmentation

6.

FLASHCARD QUESTION

Front

Which is the pattern of segmentation wherein the firms view each customer as a separate segment?

Back

Customized marketing

7.

FLASHCARD QUESTION

Front

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

Back

Niche marketing

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