From among the following, identify the factor which does not form part of facilitating function of marketing? Financing, Risk bearing, Packaging, Standardization
MARKETING MANAGEMENT

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University
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Hard
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1.
FLASHCARD QUESTION
Front
Back
Packaging
2.
FLASHCARD QUESTION
Front
Holistic marketing does not include: Relationship marketing, Integrated marketing, Internal marketing, Digital marketing, Social responsibility marketing
Back
Digital marketing
3.
FLASHCARD QUESTION
Front
Who among the following has propounded the classification of 4P's of marketing? James Culliton, N.H.Borden, Robert Lauterborn, E.J.McCarthy
Back
E.J.McCarthy
4.
FLASHCARD QUESTION
Front
Modern concept of marketing starts with:
Back
Consumer research
5.
FLASHCARD QUESTION
Front
Subdividing of market into homogeneous subsections of customers is referred to as :
Back
Market segmentation
6.
FLASHCARD QUESTION
Front
Which is the pattern of segmentation wherein the firms view each customer as a separate segment?
Back
Customized marketing
7.
FLASHCARD QUESTION
Front
A very small section of the whole market which has not yet been identified and served by competitors is referred to as :
Back
Niche marketing
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