Pricing Strategies and Concepts

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Price Skimming

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The strategy of charging the highest possible price for a product during the introduction stage of its life-cycle.

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Secondary ______ Strategy

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Market

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Bundle Pricing

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Packaging together of two or more products, usually of a complementary nature

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Odd ______ Pricing

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Number

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Negotiated Pricing

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Occurs when the final price is established through the bargaining between seller and customer

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Everyday Low Prices

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A marketer sets a low price for its products on a consistent basis, rather than setting high prices frequently and frequently discounting them.

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Allowance

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Reduction in price to achieve a desired goal

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Discount

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Reduction from an items price

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Trade Discount

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Taken off the list prices that are offered to marketing intermediates, or middle men

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What does the FOB in FOB Origin Pricing mean?

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Stands for "Free on Board at the point of origin"