Understanding Greenwashing and Externalisation of Impacts

Front

What is the aim of companies using greenwashing?

Back

To mislead consumers into believing they are environmentally friendly

Front

What is a consequence of lack of transparency in externalisation?

Back

Consumers rarely see the full supply chain impact

Front

What environmental impact is associated with global shipping?

Back

CO₂ emissions

Front

How do companies use eco-branding to justify premium pricing?

Back

By promoting a "green" image

Front

What do companies exploit to market products as green without meeting sustainability criteria?

Back

Legal grey areas

Front

What is a potential risk for consumers due to overuse of green buzzwords?

Back

Difficulty distinguishing sustainable products

Front

What is a reason companies might avoid genuine sustainability practices?

Back

They raise production costs

Front

What is obscured by greenwashing tactics?

Back

Corporate responsibility

Front

What is often absent in companies practicing greenwashing?

Back

Transparent lifecycle assessments

Front

What is a common feature of brands like IKEA and Teragren in the context of greenwashing?

Back

Surface-level virtue signaling