Price Segmentation

Front

What is the main goal of price segmentation?

Back

Optimizing revenue and meeting diverse customer needs

Front

Which of the following is NOT a method of price segmentation? Customer characteristics, Transaction information, Product quality degradation, Hurdles

Back

Product quality degradation

Front

Student discounts are an example of price segmentation based on customer characteristics

Back

True

Front

Which of the following is an example of a hurdle-based pricing strategy? A premium version of software, A product that costs more during holidays, A mail-in rebate offer, A discount for buying in bulk

Back

A mail-in rebate offer

Front

What is the key factor behind product versioning in price segmentation?

Back

Offering different product features and performance levels

Front

Which scenario best represents transaction information pricing? A senior citizen discount, Branding a product as luxury, Charging less for a flight booked 3 months in advance, Offering a student package

Back

Charging less for a flight booked 3 months in advance

Front

Loyalty schemes are considered a type of product versioning.

Back

False

Front

A company charging different prices for urban vs. rural customers is an example of what kind of segmentation?

Back

Customer characteristics

Front

Offering a free version of an app with ads and a paid ad-free version is an example of:

Back

Product versioning

Front

Why must businesses be cautious when applying price segmentation?

Back

It can infuriate customers if seen as unfair