Business and Marketing Concepts

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A symbol, word, or words legally registered or established by use as representing a company or product.

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Trademark

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The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

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Copyright

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When a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.

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Copyright Infringement

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A type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention.

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Patent

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A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

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Logo

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A short and striking or memorable phrase used in advertising.

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Slogan

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To make decisions and take actions that involve uncertainty, potential loss, and the possibility of failure.

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Risk

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The forecasting and evaluation of financial risks together with the identification of procedures to avoid or minimize their impact.

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Risk Management

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A risk management strategy that involves taking actions to prevent a risk from occurring or to minimize its impact.

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Risk Avoidance

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The potential for individuals in an organization to inadvertently or intentionally compromise security through their actions, decisions, or behaviors.

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Human Risk