Retail Fundamental Review

Front

Which of the following is a term for physical goods that are bought and sold? Sales, Products, Pricing , Services

Back

Products

Front

Which of the following is a standard term that describes the audience of retail stores- the people who will buy things from stores? Options: Manufacturers, Wholesalers, Buyers, Customers

Back

Customers

Front

Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers? Gifts, Training, Services, Products

Back

Services

Front

The majority of retailers are: Independently Owned, Corporations, Franchises, Online Only

Back

Independently Owned

Front

Which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels? Options: Multichannel, Omnichannel, Integrated channel, Seamless channel

Back

Omnichannel

Front

What kind of things does a manufacturer produce?

Back

Finished Products

Front

What is the term that describes distributing merchandise from the manufacturer to a retailer's locations?

Back

Allocation

Front

What is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and services?

Back

Company brand

Front

After 1 negative experience, approximately what percentage of people say they will never do business with that company again?

Back

50%

Front

Which of the following describes a type of question that cannot reasonably be answered with "yes" or "no"? A leading question, An open question, an open-ended question, A closed-ended question

Back

an open-ended question