Sports and Entertainment Marketing/Strategic Marketing

Front

Recognize the importance of marketing to the sports and entertainment industry.

Back

Marketing increases revenue and brand visibility.

Front

Explain the seven marketing functions and their importance in sports and entertainment.

Back

The seven marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, selling, and financing.

Front

Which of the following is the first step in developing a market research project? Defining the problem and research objectives, Collecting data, Analyzing data, Presenting the findings

Back

Defining the problem and research objectives

Front

Identify the challenges, obstacles, and limitations associated with sports and entertainment marketing.

Back

Lack of audience engagement, High competition, Limited budget

Front

The significance of the four P’s to the target market is:

Back

Product, Price, Place, Promotion

Front

Compare and contrast the differences of the marketing mix components in sports and entertainment.

Back

Sports focus more on physical products, while entertainment focuses on experiences.

Front

Which of the following is a factor that affects pricing sports and entertainment products? Market demand, Color of the product, Brand logo design, Packaging material

Back

Market demand

Front

Calculate the markup of sports and entertainment products.

Back

30%.

Front

Examine ticket sales policies/strategies in sports and entertainment.

Back

Ticket sales policies/strategies vary depending on the sport or entertainment event.

Front

Identify types of market segmentation.

Back

Demographic, Geographic, Psychographic, Behavioral