Flashcard on Global Media Cultures

Front

What is one consequence of mass media exposure mentioned in the text?

Back

Increased agricultural innovativeness

Front

What critique is made about the Western model of modernization?

Back

It justifies political indoctrination and control

Front

What does the theory of Cultural Imperialism argue?

Back

Western media dominates the cultural landscape

Front

What is 'cultural dependency' as described in the text?

Back

A form of electronic colonialism

Front

What was the goal of the New World Information and Communication Order (NWICO)?

Back

To strengthen national media of the South

Front

What critique is associated with Cultural Pluralism?

Back

It dismisses the impact of global media firms

Front

What does the homogenization-heterogenization debate address?

Back

The balance between local and global cultures

Front

What is a significant effect of cultural imperialism on less developed countries?

Back

Desire for Western lifestyles and products

Front

What does the critique of Cultural Pluralism highlight about audience access?

Back

Access to media is influenced by socio-economic context

Front

What is one of the consequences of mass media exposure according to Roger's Model?

Back

Enhanced empathy