Marketing Unit 2 Test 2023

Front

Product/Service Management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to

Back

market opportunities.

Front

A new car that provides you the benefit of transporting you to work is known as a(n)

Back

good.

Front

Massages, cooking lessons, and Internet connections are known as

Back

services.

Front

Services that include delivery, instruction, or maintenance are referred to as __________ services.

Back

product-related

Front

A service that is not attached to any tangible good is known as a __________ service.

Back

pure

Front

Product/Service management should be approached from the angle of the

Back

customer's point of view.

Front

What can help product/service managers predict whether a new product will be successful before a business makes a major investment?

Back

Market research

Front

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?

Back

New-product development

Front

What controls new-product considerations like warranties and safety standards?

Back

Government regulations

Front

What is the strategy called that involves creating a certain impression of a product in the minds of customers?

Back

positioning.