Exam 3 Flashcards

Front

Earned media

Back

Publicity gained through promotional efforts

Front

Rhetoric

Back

The art of effective or persuasive speaking or writing

Front

What is the rhetorical triangle?

Back

A model for understanding the relationship between speaker, audience, and message

Front

Logos

Back

An appeal to logic and reason

Front

Pathos

Back

An appeal to emotion

Front

Ethos

Back

An appeal to credibility or character

Front

Theory of cognitive dissonance

Back

A psychological theory about conflicting beliefs

Front

Elaboration likelihood model (ELM)

Back

A model of persuasion

Front

Branding

Back

The process of creating a unique image for a product

Front

Click-through rate (CTR)

Back

The percentage of users who click on an ad