ESB Certification Terms

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Acquisition Costs

Back

The expenses incurred to acquire a new customer or asset.

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Angel Investor

Back

An individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity.

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Asset

Back

Any resource owned by an individual or entity that is expected to provide future economic benefits.

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B2B

Back

Business-to-Business; refers to transactions between businesses.

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B2C

Back

Business-to-Consumer; refers to transactions between businesses and individual consumers.

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Balance Sheet

Back

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

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Bootstrapping

Back

Starting a business with minimal financial resources or capital.

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Brand Recognition

Back

The extent to which consumers can identify a brand by its attributes.

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Break-Even Point

Back

The point at which total revenues equal total costs, resulting in neither profit nor loss.

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Budget

Back

An estimate of income and expenditure for a set period of time.