Marketing Workshop

Front

What is the most popular emoji used in marketing campaigns across social media platform?

Back

Front

In the 1990s, Blockbuster turned down an offer to buy which small rental company for $50 million (now worth approx. 500 billions)?

Back

NETFLIX

Front

Which social media metric is most commonly used to measure the effectiveness of engagement with your audience? Options: Impressions, Click-through rate (CTR), Follower growth, Likes and shares

Back

Likes and shares

Front

Nike's slogan "Just do it" was inspired by a serial killer's final words!

Back

True

Front

Which of the following is not one of the 4Ps of marketing? Product, Price, Promotion, Performance

Back

Performance

Front

Stories on platforms like Instagram and Facebook have lower engagement rates compared to traditional posts in the feed.

Back

False

Front

Which of these brands created the viral "Ice Bucket Challenge" in 2014? Options: Autism Speaks, National Multiple Sclerosis Society, PETA (People for the Ethical Treatment of Animals), ALS (Amyotrophic Lateral Sclerosis)

Back

ALS (Amyotrophic Lateral Sclerosis)

Front

On Instagram, using up to 30 hashtags per post is generally recommended for maximizing reach and engagement.

Back

True

Front

What caused a major marketing disaster for Coca-Cola in 1995? Options: The launch of Coke II, the less-sweet version of Coke; The New Coke formula that angered loyal fans; Their attempts to rebrand with a green bottle; the Coca-Cola Pizza campaign that no one asked for.

Back

The New Coke formula that angered loyal fans.

Front

What's the secret to a viral success on social media?

Back

A clever meme that everyone loves