Marketing and Business Terminology

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Marketing executive

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a senior person in a marketing agency

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Product-focused organization

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an organization which sells products, rather than services

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Service-focused organization

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an organization which sells services (e.g. healthcare, catering, training) rather than products

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Business-to-consumer market

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sales and promotion of a company's products/services to customers for personal consumption

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Business-to-business market

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sales and promotion of a company's products/services to another company

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Private sector organization

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commercial organizations that exist primarily to make a profit

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Public sector organization

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an organization controlled directly or indirectly by central and/or local government (e.g. most hospitals; local authorities; the army)

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Culture-insight

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a sudden clear understanding of culture

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Pricing positioning

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the act of placing a price on a product or service that is within a certain price range

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Direct marketing activity

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advertising to potential customers by post, telephone, e-mail or other direct means