Survey Research Methods

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What is a survey method?

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A style of conducting research determined by the nature of the problem.

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What is survey research often used for?

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To assess thoughts, opinions, and feelings.

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What are the two types of surveys mentioned?

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Specific and limited surveys, or global and widespread surveys.

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What is survey data collection?

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Factors that affect how data is collected, such as the method of contacting respondents and communication.

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How can primary data be obtained?

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Through observation, direct communication, or personal interviews.

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What is the observation method?

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Information sought through the investigator’s own direct observation without asking the respondent.

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What is the interview method?

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Presentation of oral-verbal stimuli and replies in terms of oral-verbal responses.

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What are the two types of interviews?

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Structured and unstructured interviews.

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What characterizes structured interviews?

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Use of predetermined questions and standardized recording techniques.

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What characterizes unstructured interviews?

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Do not follow a system of predetermined questions or standardized recording.