Floral Design and Flower Arrangement Concepts

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FILLER

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Floral Material that has an 'airy' look to create the finishing touch.

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DRY PACK

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The Storage or shipment of flowers out of water.

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PROCESSING

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Cutting flowers stems properly and providing proper treatment at any stage of the distribution process.

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MECHANICS

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Supplies, methods and materials that designers use to place and hold flowers and foliage in an arrangement.

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RETAIL FLORIST

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Sells floral goods and services to the consumer.

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VASE LIFE

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The length of useful life of cut floral materials after being received by the customer.

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BUNDLING

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Firmly wrapping or tying similar materials together to form a larger, individual unit.

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PHOTOSYNTHESIS

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The process of converting nutrients, water, carbon dioxide and sunlight into food for plants.

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LIGHT INTENSITY

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The level of light received on a plant surface.

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FRAMING

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A design technique in which branches of flowers are used around the perimeter of a floral arrangement to direct attention to the materials in the center of the arrangement.