Marketing and Research Terminology

Marketing and Research Terminology

Assessment

Flashcard

Business

10th Grade

Hard

Created by

Alyssa Hastings

FREE Resource

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27 questions

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1.

FLASHCARD QUESTION

Front

automation

Back

a method of operating or controlling a process in which tasks are completed by automatic means, such as technology, reducing human effort and labor

2.

FLASHCARD QUESTION

Front

bias

Back

an inclination to have a certain perspective in favor of or against a person, group of people, or thing; prejudice

3.

FLASHCARD QUESTION

Front

cookies

Back

text files that are put on a website visitor’s hard disk and then later retrieved during subsequent visits to the site to track internet behavior

4.

FLASHCARD QUESTION

Front

covert

Back

secret; hidden

5.

FLASHCARD QUESTION

Front

customer loyalty cards

Back

a swipe card issued by a retailer to track customer purchases and provide rewards

6.

FLASHCARD QUESTION

Front

observation

Back

a marketing research method that gathers data by watching consumers

7.

FLASHCARD QUESTION

Front

personal-interview

Back

a data collection method in which a researcher sits down with a respondent one-on-one to ask questions and record the answers

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