Logo Design Lecture Pt.2

Logo Design Lecture Pt.2

Assessment

Flashcard

Design

University

Hard

Created by

Kev Bradshaw

Used 1+ times

FREE Resource

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12 questions

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1.

FLASHCARD QUESTION

Front

What are the two main components of a logo?

Back

1. Mark (icon, image, graphic)
2. Wordmark (written part)

2.

FLASHCARD QUESTION

Front

What should you experiment with for a logo's wordmark?

Back

Experiment with a suitable typeface, pairing typefaces, ultra-bold, ultra-light, italic styles, and adjust leading, kerning, and tracking.

3.

FLASHCARD QUESTION

Front

What is a design sin in logo design?

Back

Using an unmodified, generic typeface.

4.

FLASHCARD QUESTION

Front

What is a ligature in logo design?

Back

A ligature occurs when two or more graphemes or letters are joined to form a single glyph, often using the initials of the business or owner.

5.

FLASHCARD QUESTION

Front

What should you be aware of in logo design?

Back

Be aware of the logo's positive and negative space.

6.

FLASHCARD QUESTION

Front

How can balance be achieved in logo design?

Back

By eye or using the rule of thirds.

7.

FLASHCARD QUESTION

Front

What questions should be considered when designing a logo?

Back

Nature of the business, industry, key brand message, long-term plans, uniqueness, and target audience.

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