Product Planning and Branding Concepts

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What is product planning?

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Product planning involves making decisions about what features should be used in selling a business's products, services, or ideas.

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What does product mix include?

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Product Mix includes all the different products that a company makes or sells.

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What is a product line?

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A product line is a group of closely related products manufactured or sold by a business.

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What is a product item?

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A product item is a specific model, brand, or size of a product within a product line.

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What does product width refer to?

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Product width refers to the number of different product lines a business manufactures or sells.

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What does product depth refer to?

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Product depth refers to the number of items offered within each product line.

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What is a product modification?

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A product modification is an alteration in a company's existing product.

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What is a product life cycle?

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A product life cycle represents the stages that a product goes through during its life.

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What is category management?

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Category management is a process that involves managing product categories as individual business units.

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How can manufacturers help retailers through planograms?

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Planograms are a way manufacturers can help retailers.