Marketing, Competition, and the Customer

Front

What is Marketing?

Back

All customers and consumers who are interested in buying a product and have the financial resources to do so.

Front

What is a Target Market?

Back

Individuals or organizations identified by a business as the customers or consumers of their products.

Front

Define Customer.

Back

An individual or business that buys goods and services from a business.

Front

What is a Consumer?

Back

The final user of a product.

Front

What are Consumer Markets?

Back

Markets for goods and services bought by the final consumer.

Front

What are Industrial Markets?

Back

Markets for goods and services bought by other businesses to use in their production process.

Front

Define Business Environment.

Back

The combination of internal and external factors that influence the operations of a business.

Front

What is Free Trade?

Back

No barriers that might prevent trade between different countries.

Front

What is Niche Marketing?

Back

Developing products for a small segment of the market.

Front

What is Mass Market?

Back

Selling the same product to the whole market.