Week 4 TOU601 flashcards

Front

Final phase of an economic progression according to Pine and Gilmore (1999)

Back

The experience economy, which has evolved through the stages of commodities, goods, and services economies. In this phase, emphasis is on staging experiences.

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Key difference between "delivering" versus "staging" in the context of functional versus experience-based products or services

Back

"Delivering" is related to the outcome of the service, while "staging" or experiences are linked to the whole process of consumption.

Front

Four dimensions of an experience according to Pine and Gilmore (1999)

Back

Education, escapism, aesthetics, and entertainment.

Front

Two axes along which Pine and Gilmore define the four dimensions of experience

Back

Customer participation: This varies between active and passive participation. Customer connection with the environment: This ranges from absorption to immersion.

Front

Five design principles for designing meaningful experiences as outlined in the Week 4 lecture

Back

- Theme the experience. - Harmonise impressions with positive cues. - Eliminate negative cues.

Front

Essential actions for tourism organizations to meet market needs

Back

To create and "stage" experiences that capture the essence of feeling, learning, being, and doing, adding value to experiences in demand.

Front

Four criticisms of the Experience Economy theory

Back

1. Impossible to script all visitor’s experiences. 2. Scripted experiences may be seen as inauthentic by the Creative Class. 3. Cost may not be vitally important and could conflict with other roles. 4. Exclusivity could be seen as unfair due to high prices.

Front

Definition and importance of co-creation in the experience economy

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Co-creation involves engaging customers in designing and delivering unique experiences. The interaction between the attraction and the visitor is key to value creation.