Marketing 2 Unit 1

Front

A segment added to the end of a document; includes supporting information

Back

appendix

Front

A marketing strategy that involves offering several products for sale as one combined product

Back

bundling

Front

A company’s blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model

Back

business plan

Front

The physical and social characteristics of the population

Back

demographics

Front

A business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services

Back

distribution

Front

The most important part of a company’s business or marketing plan because it gives an overview of the entire document; often used to determine whether it is worthwhile to read any further.

Back

executive summary

Front

A fact or characteristic of the product

Back

feature

Front

An objective or want that you plan to fulfill; a statement that clearly describes a task to be accomplished

Back

goal

Front

A marketing strategy intended to increase market share or sales

Back

growth strategy

Front

An arrangement that involves two or more businesses entering into a relationship by combining complementary resources such as technology, skills, capital, or distribution channels for the benefit of all parties; the relationship is usually short-term or for a single project/transaction.

Back

joint venture