Lodging Industry Concepts

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Lodging Property Classifications - Definition

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Lodging properties are categorized based on their type, size, and services provided. Examples include hotels, motels, resorts, inns, and bed-and-breakfast establishments.

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Lodging Property Classifications - Example

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A hotel like Marriott offers a full range of services, including dining, meeting rooms, and fitness facilities. A motel like Motel 6 is a budget-friendly option designed for travelers on the road, often with direct parking access to rooms. A resort like Disney's Grand Floridian Resort includes extensive recreational activities, dining options, and luxury accommodations.

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Target Markets - Definition

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The specific group of customers a lodging property aims to attract based on their preferences, demographics, and needs.

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Target Markets - Example

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A family-friendly resort like Great Wolf Lodge targets families with children by offering water parks, kids' activities, and family-sized suites.

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Amenities and Services - Definition

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The extra features and services provided by lodging properties to enhance guest experience. These can include pools, Wi-Fi, room service, fitness centers, and spas.

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Amenities and Services - Example

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A luxury hotel like the Ritz-Carlton offers amenities such as concierge services, fine dining restaurants, and premium spa experiences.

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Technology Trends - Definition

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The use of advanced technologies in lodging properties to enhance operational efficiency and guest experiences.

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Technology Trends - Example

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Many hotels now offer mobile check-in, keyless room entry through smartphone apps, and smart room controls for lighting and temperature.

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Rating Systems - Definition

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A standardized way to evaluate the quality and services of lodging properties, typically using stars or diamonds to indicate their level of luxury and service.

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Rating Systems - Example

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A 5-star rating from Forbes indicates a luxury hotel with exceptional service and facilities, while a 2-star property provides basic accommodation.