MM51-1.05 Marketing Study Guide

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In marketing terms, Liza is a:

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market.

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What must customers in a market do first to buy a product?

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Be willing to buy the product.

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A target market can be described as the

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group of customers the business seeks to attract.

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When examining a market, marketers primarily notice its

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categories

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Marzetti’s Musical Instruments is focusing its marketing efforts on senior high-school students. What type of marketing is this?

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Target marketing

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The same person can be included in more than one

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target market.

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When using mass marketing, marketers seek to appeal to the

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entire market.

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When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

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mass marketing

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Market segmentation is about dividing the market into __________ groups.

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specific

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When the total market is divided, one of its groups is called a market

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segment