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Social Media Optimization (SMO)

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The practice of adjusting and improving your social media strategy, content, and social media profiles into a cohesive, consistently branded package.

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Search Engine Optimization (SEO)

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The process of making sure that your Webpages attain and maintain favorable rankings in search engine results.

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tags

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The tags that are added to the section of an HTML Webpage that describes the content of the page.

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Microdata

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The tags that are added to the section as part of HTML tags to describe the page content.

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Rich Snippets

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The sets of tags that are used for a specific type of content.

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Executive Report

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A type of a report that provides a higher, overview level of information for key executives.

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Campaign Report

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A type of a report that provides insights into a specific campaign, detailing the strategies and tactics used and what the results were.

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Community Report

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A type of a report that gives details on your social media communities.

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Platform Report

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A type of a report that provides insights into how your organization is performing on a specific platform.

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Team Report

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A type of a report that provides insights into how well the team is performing.