Marketing Metrics Flashcard

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What are actionable metrics used for in marketing?

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To make decisions and improve performance

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Which of the following is NOT a source of actionable metrics? Website analytics, Social media analytics, Surveys, Employee salaries

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Employee salaries

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Actionable metrics can be used to improve which of the following? Campaigns and strategies, Office layout, Employee benefits, Company logo

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Campaigns and strategies

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Which of the following metrics are included in the list provided? Website traffic, conversion rate, social media engagement, and customer satisfaction, Website traffic, bounce rate, social media engagement, and customer satisfaction, Website traffic, conversion rate, social media engagement, and customer retention, Website traffic, conversion rate, social media engagement, and customer acquisition

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Website traffic, conversion rate, social media engagement, and customer satisfaction

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How can actionable metrics be used to improve your marketing strategy?

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To track the performance of your campaigns and strategies over time

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What can the data from actionable metrics be used for?

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To make adjustments to improve future results

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What can actionable metrics help identify in your marketing strategy?

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Areas that may need more attention or resources

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If your website traffic is increasing but your conversion rate is not, what might this indicate?

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You need to focus on improving your website's design or user experience

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Which tool can provide data on website traffic, conversion rate, and other important metrics?

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Google Analytics

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What can be used to track actionable metrics besides website analytics tools and social media platforms?

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Surveys and customer feedback