Marketing for Entrepreneurs

Front

This is the process through which goods and services are created and provided to the customer:

Back

marketing

Front

Marketing is known as the creation and maintenance of satisfying _______________ relationships.

Back

exchange

Front

Which of the following statements BEST describes where marketing takes place?
Options: Marketing is limited to certain places and times during the day., Marketing takes place everywhere and is a constant force in our lives., Marketing takes place at some public places but not all and usually goes unnoticed., Marketing takes place exclusively in a central marketplace.

Back

Marketing takes place everywhere and is a constant force in our lives.

Front

Which of the following is a FALSE statement about marketing? Options: To be successful in business requires that businesses be marketing oriented., Most of the businesses in the U.S. are involved in marketing., Non-profit organizations, such as Arkansas Children’s Hospital, use marketing., Events, such as the Crooked Creek Crawdad Days music festival, use marketing.

Back

Most of the businesses in the U.S. are involved in marketing.

Front

The combination of the four basic marketing decisions - product, place, price, and promotion:

Back

marketing mix

Front

This is anything offered to a market by the business to satisfy needs, could include a physical good or an intangible service.

Back

product

Front

The locations and methods used to make the product available to customers:

Back

place

Front

This is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

Back

price

Front

This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

Back

promotion

Front

This means satisfying customer's wants and needs while making a profit. It is a company-wide consumer orientation.

Back

marketing concept