Typography and Design Flashcard

Front

What is the role of text alignment in design?

Back

To position text relative to its container or page.

Front

What is kerning in typography?

Back

Adjusting the placement of a specific letter relative to its surrounding letters.

Front

Which font pairing is suggested for a clear typographic hierarchy?

Back

A serif for body text and a sans serif for headings.

Front

What is the role of font weights in typography?

Back

To make headings stand out and create a balanced design.

Front

What is the purpose of combining typefaces effectively?

Back

To balance contrast and harmony for a cohesive design.

Front

What is leading in typography?

Back

The vertical space between lines of text.

Front

What is the difference between serif and sans serif fonts?

Back

Serif fonts have small lines or decorative strokes at the ends of letters, while sans serif fonts do not.

Front

What is the importance of white space in design?

Back

White space helps to create balance, improve readability, and draw attention to key elements.

Front

What does the term 'typographic hierarchy' refer to?

Back

The arrangement of text elements to show their importance and guide the reader's eye.

Front

What is a baseline in typography?

Back

The line upon which most letters sit and below which descenders extend.