Review Flashcard 1.06 through 1.10

Front

Team-related factors that affect brand equity include: schedule, coaches, and reputation; tradition, performance, and star athletes; performance, coaches, and star athletes; star athletes, schedule, and tradition.

Back

performance, coaches, and star athletes

Front

Which of the following statements is true regarding sports marketing:
- Corporations sponsor sporting events to decrease their brand recognition.
- The distribution of licensed sports apparel is an effective way to create team and brand awareness.
- The use of high-profile athletes to endorse products does not increase brand recognition.
- Sports marketing encompasses only the radio and television media.

Back

The distribution of licensed sports apparel is an effective way to create team and brand awareness.

Front

The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain:

Back

brand awareness

Front

What might a sports organization offer a business to encourage that business to sponsor an event?

Back

Naming rights

Front

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it:

Back

provides exclusivity and has potential to maximize exposure

Front

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to:

Back

help pay for construction expenses

Front

The main benefit of being a licensor is: public relations, market expansion, trademark protection, profits

Back

trademark protection

Front

Which of the following is an example of a licensed product: NASCAR earrings, Wheaties cereal box featuring an athlete, Converse shoes, John Deere Classic golf tournament?

Back

NASCAR earrings

Front

Collegiate athletic departments use their licensing income to: pay players’ salaries, support charities, build up scholarship funds, pay taxes

Back

build up scholarship funds

Front

Hanes pays a fee to Michael Jordan to appear in its television commercials. This is an example of:

Back

endorsing