4Ps of Marketing

Front

The 4P's of marketing are:

Back

Product, place, promotion and price

Front

Product involves either the product or service the business is selling to satisfy customer needs and wants

Back

True

Front

All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....

Back

Total product concept

Front

A brand is the name of a product only

Back

False

Front

Packaging can be used to: Attract customer attention, Preserve the produce to ensure quality, Communicate product benefits

Back

All of the above

Front

Legally shops are unable to issue single-use plastic shopping bags. These include:

Back

Only lightweight plastic bags

Front

Which element of the marketing mix is a source of revenue for the business? Options: Product, Place, Promotion, Price

Back

Price

Front

A factor that does not influence price is: The cost of production, The cost of the item 10 years ago, The competitive environment, Whether it is a new or existing product to the market

Back

The cost of the item 10 years ago

Front

Promotion includes advertising only

Back

False

Front

To maximise customer reach a business should: Have a store in a busy shopping centre, Provide online and in-store shopping options in various locations, Sell door-to-door, Have a store in every city

Back

Sell door-to-door