The 4 P's of Marketing

Front

Place doesn't always mean a store... selling brick and mortar (store front) or online are both options depending on the product.

Back

True

Front

When considering price and how much is charged for an item, what factors should be taken into account?

Back

Customers' willingness to pay, competitors' pricing, and potential for profit.

Front

Today, most promotions are seen through...

Back

social media

Front

Each one has to be the right fit for the marketing mix to work… Options: Product, Price, Promotion, Place

Back

Product, Price, Promotion, Place

Front

What is Cost/Plus?

Back

The cost to produce plus a profit.

Front

Introductory pricing is when the price is set lower compared to the competition to get the attention of the customer.

Back

True

Front

Which fast food restaurant do you prefer?

Back

Chick-Fil-A, Wendy's, McDonald's, Taco Bell

Front

Is competitive pricing methods a set price to be the same as your competition?

Back

True

Front

A product has to solve a problem for the customer. Options: Physical, Mental, Physical & Mental, Physical, Mental, Emotional

Back

Physical, Mental, Emotional

Front

Sales discounts and coupons are also known as...

Back

PROMOTIONS