Which method of promotion uses independent mass media outlets?

Promotional Strategy Flashcard

Flashcard
•
Business
•
11th Grade
•
Hard
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10 questions
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1.
FLASHCARD QUESTION
Front
Back
Above the Line Promotion
2.
FLASHCARD QUESTION
Front
What is a disadvantage of above the line promotion?
Back
Not very targeted
3.
FLASHCARD QUESTION
Front
Which type of promotion is more popular in the digital age? Options: Above the line promotion, Below the line promotion, Through the line promotion, Traditional marketing
Back
Through the line promotion
4.
FLASHCARD QUESTION
Front
Which promotional method is described as reaching a more targeted audience?
Back
Below the line promotion
5.
FLASHCARD QUESTION
Front
What is a disadvantage of social media marketing?
Back
Consumers may not engage with platforms
6.
FLASHCARD QUESTION
Front
What is an advantage of using magazines for advertising?
Back
Access to specific target groups
7.
FLASHCARD QUESTION
Front
What is a disadvantage of outdoor advertising?
Back
It can be vulnerable to vandalism or damage from severe weather conditions.
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